As a Certified Senior Data Analyst with a passion for leveraging data to drive informed decision-making and enhance business performance, I bring ten years of diverse industry experience to the table.
My expertise spans analytics, Google services, data visualization tools, web development, AI, and machine learning. Throughout my career, I have delivered exceptional solutions to esteemed companies such as United Health Group, KPMG, Merge, PepsiCo and Mr. Cooper, consistently optimizing their data strategies and achieving significant business improvements.
As a Senior Google Analytics Consultant at a major consulting agency, I currently assist with the management of Google Analytics accounts, Tag Management, reporting and other web services.
As an Adobe Launch Delivery Manager at United Health Group, I assisted with the deployment and management of Adobe Launch to optimize digital analytics and tag management. My role focused on ensuring seamless implementation and integration, enabling precise tracking and data collection to support strategic decision-making and enhance digital experiences.
As a Senior Data Analyst at Pace, I effectively leveraged my deep expertise in advanced analytics and data science to support data-driven decision-making and improve overall business performance. Utilizing leading tools such as Google Analytics, Looker Studio, Tableau, Google Tag Manager (GTM), and Adobe Analytics, I consistently delivered valuable insights and predictive analytics, empowering various teams to make informed decisions.
As a Senior Google Analytics Consultant at Merge, I specialized in conducting comprehensive data layer audits for major clothing and retail brand websites. Drawing on my expertise in web development, data analysis, and reporting, I played a key role in auditing and standardizing data layers across multiple sites to ensure alignment with industry standards. My responsibilities included delivering detailed reports, providing actionable insights, and supporting the implementation of standardized practices to enhance data consistency and accuracy across client platforms.
As the Lead Data Analyst at Mr. Cooper, I leveraged my expertise in advanced analytics and data science to drive data-driven decision-making and optimize business performance. Utilizing industry-leading tools such as Google Analytics, Google Optimize, Google Tag Manager, Google Data Studio, and Google Cloud Platform, I consistently delivered actionable insights and predictive analytics, empowering cross-functional teams to make informed decisions.
As a Senior Data Data Engineer at KPMG, I was responsible for managing and optimizing Google services for the web development team. Leveraging my expertise in data science, I created custom tags in Google Tag Manager, developed insightful reports and visualizations in Google Data Studio and Microsoft Power BI, and contributed to iOS app development and testing.
As a Data Analyst at Pepsi and Frito-Lay, I was responsible for managing and optimizing Google services for the web development team. Leveraging my expertise in data science, I created custom tags in Google Tag Manager, developed insightful reports and visualizations in Google Data Studio and Microsoft Power BI, and contributed to iOS app development and testing.
As an SEO Consultant and Data Analyst at DealerOn, I leveraged my data science skills to manage SEO accounts for ten prominent car dealerships on a monthly basis. Utilizing advanced analytics and data visualization tools such as Google Data Studio (Looker) and Google Analytics, I conducted comprehensive keyword research, social media engagement analysis, and link-building assessments. By employing machine learning and AI-driven strategies, I played a pivotal role in driving organic visibility, improving search rankings, and enhancing the online presence of the dealerships.
As a Level II IT Support Specialist at CBRE, I consistently demonstrated technical expertise, exceptional problem-solving abilities, and a commitment to providing outstanding customer service. Utilizing advanced data analytics and machine learning techniques, I effectively supported end-users and contributed to the smooth operation of technology systems. By employing data-driven strategies to identify and resolve hardware and software issues, I achieved high first-call resolution rates, utilized remote desktop sharing, managed re-imaging processes, and offered mobile device troubleshooting, enhancing the efficiency and effectiveness of technology systems at the organization.
In my role, I effectively managed marketing, analytics, and reporting for several small to medium-sized businesses, driving their digital presence and performance. By designing and developing websites, implementing SEO, SEM, and PPC strategies, and utilizing advanced analytics tools, I significantly enhanced online visibility and business growth.
As an IT Support Specialist at PepsiCo, I consistently delivered exceptional technical support and demonstrated a commitment to outstanding customer service. Leveraging data analytics and machine learning techniques, I effectively supported internal employees and contributed to the smooth operation of technology systems at PepsiCo. By employing data-driven strategies to provide phone and remote computer support, troubleshooting hardware and software issues, managing high call volumes with high first-call resolution rates, addressing printer/scanner/mobile troubleshooting, and offering VoIP phone support, I played a crucial role in enhancing the efficiency and effectiveness of technology systems at the organization.
As an Infrastructure Technology Analyst at Expedia, I consistently delivered exceptional technical support and played a vital role in maintaining the functionality and security of technology systems. Utilizing advanced data analytics and machine learning techniques, I effectively supported internal employees and contributed to the overall success of Expedia. By employing data-driven strategies to troubleshoot hardware and software issues, provide desktop support, offer Windows Server 2012 support, manage Active Directory, and assist with Duo two-factor security authentication, I enhanced the efficiency and effectiveness of technology systems at the organization.